Indy Eleven Laying the Groundwork

New NASL side searches for partnerships, development opportunities
by Doug Starnes   |   Monday, June 03, 2013

Indy Eleven

The excitement (and controversy) surrounding the unveiling of club colors, name and crest has somewhat subsided, and now the Indy Eleven staff is setting about the decidedly less sexy but equally important work of establishing partnerships and creating opportunities to further develop the profile of the club.

If the club’s efforts supporting another 11 have established a standard, it will be a successful summer. Indy Eleven threw its robust social media weight behind Tony Kanaan, the perennial almost winner of the Indy 500, who drives the number 11 car. The Brazilian promptly went out and claimed his first 500 victory.

In the few days since Kanaan’s win, Indy Eleven has announced a partnership with Indiana Soccer to promote the game and soccer culture in the Hoosier State. According to the club’s website, Indiana Soccer and Indy Eleven will have access for staff representatives in one another’s respective front offices and strive toward initiatives that are mutually beneficial to both parties.

Additionally, Indy Eleven announced today that it is partnering with Relevent Sports to bring Chelsea Football Club and Inter Milan to Indianapolis to play in the Guinness International Champions Cup at Lucas Oil Stadium on Aug. 1.

The tournament is also bringing AC Milan, Juventus, Everton, Real Madrid and Valencia to play in matches across the United States, and MLS’ LA Galaxy will compete as well. As part of the deal, Indy Eleven season ticket holders have been included in a group eligible to purchase pre-sale tickets to the Aug. 1 match.

These may not seem like hugely important moves to the casual fan, but by establishing the club as a cooperative partner at the grassroots level while at the same time managing to wind up in the same sentence as Chelsea and Inter Milan, Indy Eleven has started to associate itself with soccer in Indiana across the entire spectrum of the sport and is already enjoying a noticeably elevated profile in the city of Indianapolis.

Indy Eleven’s finish line is spring 2014 and these initiatives, along with many more still to come, will be in full bloom by the time the checkered flag waves and the club’s inaugural NASL season is under way.

If the Kanaan campaign proves anything, it’s that the club knows how to back a winner. With the club’s attentions fully directed at it’s own success, I’m not betting against it.  

Doug STARNES

Nationality:
USA
College:
Baylor Univ.
Club Domestic:
Indy Eleven
Club Foreign:
Fulham
A reformed goalkeeper, cheese enthusiast, beer aficionado, and all around unrequited lover of The Beautiful Game, Doug currently resides in Indianapolis and is chomping at the bit to cover Indy Pro Soccer in all of its soon to be glory.
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